Strategy Made Simple
Craft your organization’s story for the next 3 years.
Our Strategy Experts Have Served Fortune 50 Companies & Influential Non-Profits
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Take the guesswork out of your marketing.
Craft a marketing strategy that delivers the results you want.
Isn't it thrilling to create a website or launch a social media campaign? There's a sense of newness and excitement.
But what if you haven't first set marketing objectives and strategies to achieve them? Or what if you don't have key principles to guide your marketing messaging and make important marketing decisions?
It would be like throwing darts in the dark. It's difficult to see the target, and how do you know if you hit it?
Begin your Story Brand Guide journey by illuminating your target. Gain revealing insights by participating in a focused analysis of your business. Choose from Marketing Strategy activities such as Cornerstone (your firm's Mission, Vision, and Values), a SWOT Analysis, a Customer Insights Survey, and others.
These perspectives will enhance your Marketing Brand Script and supporting services. They will save you time as you stay locked onto your target. They also will save you money because you will eliminate multiple marketing options (aka distractions) on your way to the "best" one.
Take the guesswork out of your marketing. Start with Marketing Strategy that will help you hit the bullseye much more often.
"Our consulting firm was in start-up mode; we had grand dreams for impacting organizations. Gary came alongside me and our team to focus us on both the strategic and tactical marketing imperatives to drive us where we needed to be. He quickly aligned with our culture, embraced our vision, and set in motion impactful ways to influence leaders. I’m confident he can deliver that same high-quality experience for any business."
Getting started is easy:
Schedule a Complimentary Exploratory Call
Select Your Marketing Strategy Elements
Begin Building
Your Strategy
Which marketing strategy services best meet your needs?
Cornerstone: Mission, Vision, Guiding Principles
$2,500
Establishing or refreshing the most important foundational elements of your business.
You receive:
Clarity on the endearing purpose of your business, where you want to go, and principles you hold dear. All these influence your brand.
S.W.O.T.
$750
Analyzing your business’ strengths, weaknesses, opportunities, and threats.
You receive:
An honest assessment of your total working environment (internal positives and challenges, external opportunities and risks).
Customer Survey & Analysis
$1,200+
Obtaining critical customer knowledge; in-depth analysis and recommendations.
You receive:
Revealing insights from the people you are most trying to influence.
Marketing Strategy Bundle
$13,500
You receive:
A holistic actionable plan to grow revenue, measure progress, and be well-prepared to address likely barriers. A powerful, comprehensive foundation on which to build your marketing tactics and assets. A clear roadmap to success.
- Objectives
- Strategies
- Key Initiatives / Actions
- Critical Success Factors
- Marketing KPIs
- Risks & Mitigation
- Obstacles to Revenue Growth
Cornerstone: Mission, Vision, Guiding Principles
$2,500
Establishing or refreshing the most important foundational elements of your business.
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You Receive:
Clarity on the endearing purpose of your business, where you want to go, and principles you hold dear. All these influence your brand.
Strategy Workshop
$10k-$15k a Day
We'll Facilitate a Private Workshop for Your Team
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Get an in-person coaching workshop for your leadership team
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The strategic planning kit & field guide
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The strategic planning playbook
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All printed checklists & templates
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Implementation & action planning
Craft Your Strategy Journey
Contact Us
Select Services for Your Firm
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In-depth discovery session
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Communications plan
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Change management plan
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Accountability workshop
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30-60-90 day team check-ins
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Powerful assessments for your team
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Departmental strategy
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Executive Coaching
Why Choose Thrivence?
Here's what you can expect from our experts & their approach:
Real-World Leadership Experience
Our team comprises former senior executives who have led major transformations in companies just like yours. We understand the pressures you face and the complexity of leading large organizations.
A Proven Track Record
With over 60 collective years of experience, our consultants have successfully partnered with executive teams across various industries, from finance to technology, to develop and execute strategic plans that deliver results. We bring data-backed insights and a rigorous approach to every engagement.
We Put Your People First
Your people are the touchstone of our strategic planning process. Our team factors in their needs and perspectives to create a sense of shared ownership. And we help you communicate the purpose, goals, and outputs of your plan to drive adoption.We're Designed for Action
We focus as much on outcomes as inputs. That’s why we design with implementation in mind, helping you with strategy planning that is actionable, not theoretical. Our tools and techniques make it possible to move quickly to results.
A New Strategy Experience for Leaders
This isn't just another strategic planning session or a plan that sits on a shelf—it's a transformative experience that empowers you to lead with clarity and confidence. At Thrivence, we understand the frustrations of reactive planning and the desire for a clear, actionable path. Our approach goes beyond the basics; it's about crafting a compelling narrative that guides your organization through the next three years.Powerful Assessments
Our powerful assessments provide a deep dive into your organization’s current state, uncovering the underlying issues that may be holding you back. With insights tailored to your unique challenges, we help you see the big picture clearly and identify actionable steps to move forward. These assessments aren't just about gathering data—they’re about equipping you with the knowledge and tools to make informed, strategic decisions that drive lasting success.
Gary McClure: Your Marketing Strategy Guide
I understand the challenges of growing a business. I’ve started and led two, and the pressures of gaining and nurturing customers is ongoing, isn’t it?
For decades I have been helping leaders develop marketing strategy. From large corporations and small businesses to non-profits and solopreneurs. Twenty years as a marketing leader and another 16 in management consulting have equipped me with processes, tools, and experiences I share with you.
I’ve been fortunate to earn many marketing industry awards, but my real joy comes from clients who begin hitting the target with powerful marketing that delivers!
Lastly, you benefit from my qualifications as a certified Story Brand Marketing Guide, a certified professional facilitator, a certified change leader, and a university professor. I will use all of these to serve you well.
I’d love to hear your story; let’s get together at your convenience.
"The Tennessee State Soccer Association turned to Gary to plan and execute an in-depth stakeholder survey. His front-end diligence working with me and my staff ensured that we obtained the key insights we needed to make important decisions for the association and the thousands of people we serve. Following our engagement we experienced our best years financially yet. On average we were betting $15k-$20k in revenue. We have averaged $250k the last three years. He’s professional and easy to work with. I highly recommend Gary to bring a wealth of experience and strategic marketing expertise to any engagement."
"I have relied on Gary many times to help drive growth in our national non-profit ministry. He continues to bring marketing and strategic wisdom to our board and staff. From strategic planning and website redesign to board communications and CEO presentations, Gary always brings his A-game and enthusiastically pours into me personally and into my team."
"Transitioning from corporate executive to a solopreneur author and speaker is a tough journey. I reached out to Gary as a trusted voice and brand strategist to craft my personal brand and help launch my new adventure. Wow, that was two years ago and he remains my go-to for marketing wisdom. Love working with this guy…he truly invests himself into the success of those he serves."
How We're Helping Firms Generate Real Business Results
Client Success Story: Recruiting
A leading engineering firm was struggling to attract talent, so we developed a custom AI initiative to optimize job postings. Traffic to postings doubled and dramatically increased applications, reviews, and interviews.
- Applications: 132% Increase
- In Review: 2,260% Increase
- Interviews: 375% Increase
More Client Success Stories
- Reduced Costs: A local municipality generated cost savings up to 80% using AI/ML and image recognition with our custom software that reduced man hours for their asset management program.
- Improved Sales: A firm developed a successful strategic sales and marketing strategy all from a single photo of a project.
- Enhanced Workflows: Other firms have used AI to automate data analytics to build prompts for extracting data from images, building programming code, and highlighting risk in contract reviews.
What You'll Leave With
A certificate & badge to share with others
Frameworks you can immediately apply
Bonus course ($197 for free) & free downloads
Free Guide: AI Checklist for AEC Leaders
A 3-part framework and checklist to help you integrate AI to solve problems & grow your business
